Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/01835_Field_OMMC T63.txt

Text File | 1996-04-10 | 685b | 14 lines

culling all the errors out of your book.

Well, we’re very grateful, great. We took every one
of those to heart. Made all the changes, and then
we looked at what was left. And what was left,
instead of being matters of fact, tended to group
itself around a general theme. The general theme
being a sort of scream of rage to the effect, “Well,
it’s all very well for you to say that, but it ain’t
scientific. Whatever it is, it’s not scientific, this is
just one guy mouthing off and making a lot of
noise about media. Let’s get scientific here, come
on.” So we thought OK, let’s get scientific. It
should be easy, I mean we know we’ve got the